Since late 2014, AgDNA has been working diligently with farmers, crop producers and farm equipment dealers to develop and fine tune new mobile based farming methodologies for the agricultural industry.
The aim was to create a single platform for all farm managers worldwide to accurately auto-record all of their farming activities, and to overlay this information with data pulled in from every piece of equipment at their disposal on their farm.
The result is the AgDNA Precision platform – a digital representation of a user’s farm, collating spatial information from farm machinery, weather satellites, soil probes and field boundaries, and measuring them against the underlying expenditure of the grower’s season.
With fine tuning and real world testing, AgDNA believes that there is a single one-app solution that can tie in unrelated and un-supported data into a singular platform.
Defining the problem, and how real world testing is turning the tide on the market downturn
As of Christmas 2014, several farm machinery dealers have partnered with AgDNA and have provided them with real world testing opportunities. The feedback from farmers in the field has been critical in developing new methodology; utilizing the resources of these suppliers, AgDNA has become the first to visually overlay multiple equipment datasets into a single environment for immediate comparison.
The real world testing has also brought to light the most crucial concern facing growers in real world farming situations: the desire for better farm management techniques is not derived from a grower’s ability to be competitive, but is derived from a genuine concern that both their business and livelihoods are at stake in the current economic downturn. In other words better agribusiness models are required to not only stop the agricultural sector from sinking, but to stop the lives of the families invested within it from sinking too.
This genuine real world feedback was important in creating additional reporting functions – AgDNA, more than any other management application, has broken down farm activities to an even greater degree. Farmers have the ability to not only auto-record their equipment activities, but they can break down that data to the nth degree with multiple crop inputs, definitive units of measure for seed application, and even tank mix percentages for sprayer applications.
Results of real world testing, and the launch of AgDNA 3.0
AgDNA will be regularly updating the real world feedback and results of its testing phase here in the AgDNA blog.
All of this is culminating towards the launch of AgDNA 3.0 – which will cement itself as the world’s premiere mobile and online farm management application.
AgDNA hopes that by creating a free service for all growers, the real world experiences of farmers and suppliers, such as Tennessee Tractor, will create better agribusiness methodology and help combat the lean forecasts for upcoming seasons.
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