What’s new on AgDNA – Linked Accounts

Now you and your employees can add extra users to your account – with Linked Accounts, one account can now grant other account holders the ability to add and edit data on their farms.

john deere agdna linked accountsSimply hit the ‘Add’ Button in the top navigational toolbar, and select the ‘Linked Account’ option in the right hand side ‘Setup’ menu.

john deere agdna linked accountsFrom the ‘Setup’ menu, select the ‘Linked Account’ option, and fill in the relevant information required, including the level of read/write access you want the new linked account to be granted.

john deere agdna linked accounts* note – The email required to link the accounts MUST be the email the user’s website login address

What’s new on AgDNA – Harvest Tracker Tool

Managing crops from planting to harvest is really only one piece of the farming puzzle, and through our feedback channels one of the most common discussion topics we encounter is the antiquated nature of crop tracking during harvest.

To combat this, AgDNA is currently trialing a new Harvest Tracker Tool that was designed to bridge the gap between growers and contractors, and remove the inaccuracies of pre-existing systems that monitor crops between when they leave the field, and are delivered for processing.

You can trial our new Harvest Tracker Tool now by following these subsequent steps:

Step 1Open the Add Control Panel using the Add Button (+) on the RHS of the map toolbar

john deere grain tracking agdnaThis opens up your Add Control Panel, where you administer all new activity and data records for the selected client. Select the ‘Grain Tracking’ option under the ‘Add Work’ heading.

Step 2Once the crop is weighed, the relevant information can be entered into the system

john deere harvest tracker farming agdnaThe Harvest Tracker Tool gives a grower’s employees or contractors the ability to enter information directly into the system from their mobile device, and the map location tool creates an accurate GPS geo-location of exactly where the information was entered.

Step 3Upload a photograph of the ticket

john deere harvest tracker farming agdnaThe final step in the process is generating an image of the ticket, so farm operators can generate accurate records of crop transactions, and verify the information entered by the driver or contractor.

– Thoughts? Feelings? We’d love to hear from you

5 things farmers want equipment manufacturers to know

It seems like such an obsequious article title, but in reality it feels there are often times when farm equipment manufacturers are behind the 8-ball when it comes to listening to critical feedback from their audience.

Huge effort is consistently put into generating social media content on their behalf, but the conversation often goes one way, and at AgDNA we feel that critical feedback from farmers is important when creating durable field-tested products.

Using their own social media, farmers are constantly tweeting, writing, creating, and sharing with the world the intricacies of their life, and most importantly the boundaries that are imposed upon them by their machinery.

Just by looking at everyday conversations, we’ve put together a list of 5 things that we believe farmers want equipment manufacturers to know:

1. Their circumstances change, quickly

john deere case holland tractor farming twitter social mediaWhy is this important for companies to know? Personal, environmental, or financial circumstances can set back an entire harvest, destroy a vehicle, or even cripple a farmer’s ability to operate. For this reason, local dealerships and even the manufacturer themselves often become the first port of when providing solutions to important output-changing circumstances.

2. Things break down all the time

john deere case holland tractor farming twitter social mediaOpen dialogue between manufacturers and customers goes beyond the sales process – as we know equipment sometimes has a tendency to break down , and if the communication between dealers and clients is diluted (or even non-existent), manufacturers can start watching their loyal customer base jump ship very quickly. Communication is key.

3. Farmers love their statistics

john deere case holland tractor farming twitter social mediaIf it has lots of numbers on it, it’s a winner. After sales software is crucially important to a farmer’s business, and with the recent shift in commodity prices farmers are paying attention to numbers now more than ever.

4. Farmers come in all shapes and sizes

john deere case holland tractor farming twitter social mediaThe unseasonal weather isn’t bad for everyone – it’s important to note that while it may be quiet for some, there are other farmers out there right in the middle of their busiest season.

5. They’re online, waiting to be spoken to

john deere case holland tractor farming twitter social mediaFor some dealers social media can understandably become distracting from a sales and service point of view, but it’s worthy to note that farmers are out there, right now, eagerly sharing with the world how well their equipment is working for them. Farmers want to be connected with, spoken to, and continue their interaction with manufacturers long after the sale is done.

AgDNA Online: Working in tandem with your mobile app

agdna farming agriculture john deere case holland tractorOne of the many things that makes AgDNA so special are our mobile services; field management, inventory, and automated activity tracking from your mobile device are part and parcel of our core functionality.

But many people don’t realize that alongside the mobile AgDNA App is AgDNA Online, a web-based control center that administers your entire farm from your desktop or laptop computer.

The added bonus of your online account? More computing power means faster response times, more intricate maps, and an enhanced user experience with access to more data than your standard online services.

It’s also completely free.

A more detailed Map Screen

agdna farming agriculture john deere case holland tractorYour Online MyFarm map isn’t limited by size, in fact, the map screen shapes itself to whatever screen size you happen to be working with. You’ll also notice your farm is color coded by crop types, and the added size gives you more flexible control to manage your activities and recording more effectively.

More controls

agdna farming agriculture john deere case holland tractorThe online environment also gives you more controls than your mobile app, although watch this space for an exciting update to your AgDNA mobile service as we very soon start to launch AgDNA V.3.0.

Charts Button

agdna farming agriculture john deere case holland tractorThe Charts button is your online farming dashboard; from here you can get a 1,000ft view on all the agronomic data generated by your farm. View activity charts, see commodity prices, watch 24hr rainfall monitors, and view your entire week’s weather forecast with up-to-the-minute data from our partners at Weather Decision Technologies (WDT).

Activities Button

agdna farming agriculture john deere case holland tractorHere you’ll be able to browse your entire activity history, and click on each item for more details. It’s a great way of visually organizing your entire activity list, and when utilizing linked accounts it’s a fantastic way of seeing what person is responsible for each task.

Activity Calendar Button

Add Agenda items to your online farm record so you’ll never miss any of your scheduled tasks ever again.

Layers Control

agdna farming agriculture john deere case holland tractorMissing information on the map screen? Or maybe there’s too much? The Layers Button allows you to turn information that’s overlayed over the top of your maps on and off. In other words, you can make your map as complex or as simplified as you want.

Adding new content or managing existing content is easy

agdna farming agriculture john deere case holland tractorThe Setup button is the master switch for your entire operation. Here you can view at a glance all of the separate information for all aspects of your farm, allowing you to view information without having to switch between farms on the ‘Farm Selector’ tool.

Want to add new clients? Vehicles? Fields? RCD data? The Add button on the far right of the screen is the place to do it. This is your toolkit for adding in NEW data into your system. Along with data and account information, you can add new machinery, implements, auxiliary devices and recording equipment and assign them to a particular location here.

The Details Tab

agdna farming agriculture john deere case holland tractorNavigating the details tab is the cornerstone of the AgDNA online profile – once the AgDNA app has finished recording your activities, all of the relevant data for that field will be automatically stored to your AgDNA cloud.

Accessing that information is easy, and can be done so using the ‘Details’ function. We’ve created a little online tutorial that will help you understand this function more.

Just play around – the app and your online account work side by side

What more can we say? To get the full user experience, just play around with your online account and get a feel for what the software can do for you. You’ll get the most of your AgDNA experience by using your mobile app in tandem with your online account: set up and record your activities in the field using your mobile app, and then track your overall seasonal progress using your online account.

Accessing your account is easy, just visit agdna.com and hit the ‘Login’ button on the top right of the screen.

It’s 2015 and almost the Jetsons, so get on board – 3 reasons you should consider UAV’s for your farm

farming drone uav agdna john deere case holland agricultureOf course by “get on board” I’m not referring to anything politically or theologically minded, and I’m also not implying that we should all suddenly commence throwing Apple watches on our wrists, start believing the Kardashians have something interesting to say, and begin skateboarding down the steps of town hall shouting “Swag!” at the top of our lungs.

Definitely not.

Especially the thing about the Kardashians.

What I AM saying however is that modern sociological attitudes aside….and using a misplaced train analogy, we should definitely jump on board the technological express. We’ve probably all been exposed already to new technological advancements for our farms, but recent upgrades in drone technology have created new points of interest in agriculture.

Linking with GPS receivers, UAV’s have the ability to create hi-definition image data and sensory data of your entire farming operation, all with a unique bird’s eye view. We’ve heard the name Drone or UAV thrown around the ag-field now for years, and with the FAA relaxing control of airspace over farms for scouting observations the sky is literally the limit on the types of data they can retrieve.

So here are three reasons all farmers need to think about UAV’s for their growing operation:

1. Replacing plane flyovers for topographical imaging data: UAV’s themselves are inexpensive and require no man made effort to fly them. In fact, GPS coordinated Drones can automatically fly pre-plotted courses and create image data of the topography of your farm for analysis. Farmers can have updated aerial images of their entire operation on a regular basis, meaning they can adapt to changing growing conditions faster

2. Detailed spatial and sensory analysis: Replace a UAV’s camera with a thermal infrared sensor and it will yield important crop analysis data. These images show differences in the amount of reflected light, and are indications of plant health or even soil type. Depending on the filter used, diseased or underperforming areas appear much darker, and treatments can be applied in the correct measurable amounts

farming drone uav agdna john deere case holland agriculture3. Spraying and scouting: Drones can even replace humans in doing conventional forms of farm activities. While a UAV certainly does not have the payload of a traditional sprayer, it can be used to reach inaccessible areas for accurate precision crop input application. In other words, if you’ve pinpointed particular areas of interest that require attention and don’t need a large area sprayed, a drone can either be guided by human hands to the location for accurate application, or even automatically guided by GPS. In essence, a UAV used in this way is like a scalpel, doing precision work that a knife is too large for.

For more information on AgDNA, head on over to our website at agdna.com

What’s new on AgDNA – Irrigated vs Non Irrigated Fields

AgDNA has been busy introducing a flurry of new filters for our online user accounts; responding to the demands from the agricultural community, this week AgDNA announces the release of the new Irrigation Filter tool.

On your MyFarm map screen, quickly and easily identify which of your fields are irrigated using the new Field Irrigation tool located in the Layers dropdown of your MyFarm Navigational Toolbar. Simply hit the Layers button and select ‘Field Irrigation’.

agdna farming agriculture john deereAlternatively color-code your map screen by Irrigated/Non-Irrigated fields by selecting the Irrigation function in your Crop Type dropdown bar at the top of your MyFarm map screen. The Irrigation tool is located on the bottom of the dropdown.

irrigation agdna farming tractorThe new Irrigation Filter Tool will make your AgDNA experience easier, plus it’s a welcome addition to your comprehensive field reporting tools.

What’s new on AgDNA – Print your field maps

Using your online AgDNA account, create field reports and print directly from your MyFarm Map Screen .

Using the Print Option located on the right hand side of your Navigational Taskbar, create a report and instantly print a complete view of your farm. Simply hit PRINT, select the overlay information you want layered over the top of your map, and use the Print options provided when your report loads in your browser.

Printing field maps is a great way of increasing the productivity of your farm, and a very simple way of creating accurate records of your farming season.

How to Print out a copy of your fields using your online account:

1. Hit the PRINT icon on your top navigational taskbar

farm agdna print agriculture online gps2. Select the important field information you want selected in your printout

farm agdna farming agricultre gps mapping3. Hit the PRINT option from your report window – once your report tab has loaded, simply use the PRINT option provided to send your print job to your printer

agdna farming print mapping gps john deereSee more exciting features now at AgDNA

58,000 new jobs: The cost of farming vs increased demand for food – Surviving the tug of war

corn wheat farming agriculture agdnaLast Monday a new report on the employment outlook of the Agricultural Industry was released by Purdue University’s College of Agriculture, with funding support from the US Department of Agriculture’s National Food Institute.

The report, outlining a 5 year job projection within the food, agricultural and renewable resources sectors, concluded that another 58,000 jobs will become available annually in the United States.

According to Purdue University, the new employment opportunities reflect the growth within the food industries, in particular the need to support the commercialization of food as the population increases.

The report paints an interesting picture that is a stark contrast to the reality of the agricultural sector at the present time; farmers are watching their yields shrink, while at the same time they watch the cost of running their farm increase.

So while the new jobs are an indicator that the world’s demand for food is increasing, unfortunately it also reminds us that the pressures that prevent farmers from supplying food is unrelenting. The industry is currently caught in the midst of a tug of war, with the persistent boom in food commercialization on one side, and a team of beleaguered growers and farm operators defiantly tugging in the opposite direction on the other side.

Unfortunately in this game of tug of war the farmers can never win, the best they can hope for is to keep their footing long enough to prevent the collapse of supply.

The cracks are beginning to show – right now in the United Kingdom, figures from DEFRA (Department of Environment, Food, and Rural Affairs) show that in the past 12 months, revenue derived from farming has dropped 4.4% – these figures show an alarming trend, because last year the UK experienced its best weather for decades, and reported higher than average yields.

Right now it appears it’s all a game of numbers, with the drop in commodity prices seemingly to blame for the shift in farmer’s fortunes. Unfortunately the buck doesn’t stop there, because from an agribusiness point of view the fall in commodity prices stem from an oversupply of produce from cheaper markets.

Hence, the tug of war continues – demand increases, and so does supply, and the more the two go up the less profitable commodities become if the current trend continues.

So while it’s obvious new business models for the industry need to be generated, there are ways that farmers can see an instant change in profitability in the short term.

The Solution – Better Farm Managementnight farm plating soy tractor

It’s somewhat a slap in the face to suggest to growers that they can better manage their farms; in fact most farms operate to their upmost financial and technological capacity. There are however new methodologies currently in practice that can trim operating costs even further, and don’t require anything more than a willingness to adopt new technologies.

The Software Solution

It’s easy to believe that software requires extra input – one of the biggest reasons to shy away from software farm management is the notion that it requires more work on top of existing duties. Good farm management software is automatic, requires little to no manual input, and automatically links to existing farm machinery.

So what does farm management software do? In short it takes every element of your farm, such as machine usage, supply costs, field expenditure etc, and compares the data to the overall profitability of real-time commodity prices. This way you can fine tune your production costs to the nth degree and squeeze dollars out of areas of your farm that previously were not being recorded or handled accurately.

For instance, by accurately tracking vehicle movements seasonally you can save on future fuel supply costs by isolating the amount of acres worked and automatically comparing that to your vehicle’s miles/gallon gas mileage. A good software package should then be able to accurately predict the amount of fuel you’ll need for the next season.

The same example works for things like seed application or spraying – by tracking exactly how much you use, the software can automatically predict how much you’ll NEED to reach your seasonal yield target.

It’s these small tweaks that help tip the favor in the ongoing tug of war.

Some software packages however are expensive, while other like AgDNA are free and don’t require any payment at all. Of course AgDNA isn’t just a standard farm management package, it’s actually a tool that also links to your mobile device through a mobile application; something that ties in perfectly with the next farm management type.

Plug-and-Play mobile devices

The term plug-and-play may seem a little outdated these days, but the sentiment remains – automated devices that fit into existing architecture and work straight away without any external requirements.

These days the best plug and play technology is our pre-existing mobile devices like Smart Phones and Tablets. Loaded with the right apps, they can use GPS tracking to accurately record your location in the field, and send that back to an online server or your existing farm management software.

In other words, by fixing your phone or tablet onto your machinery, you can automatically record your vehicle mileage and start plotting movements accurately on a map. With automatically updated maps, you can start visually comparing your movements each season against the season before, giving you a complete digital overview of your farm.

Precision Packages

A Precision Package is actually just a mixture of the first two examples; however it’s probably the most effective methodology in reducing the operational costs of your farm.

In essence, what they do is tie all your existing farm data together and present it on a single platform.

AgDNA for example, is a mobile software package that is partnered with equipment manufacturers like John Deere, that will send all the data being recorded directly by the machine into an online account. In other words every time you use your farm machinery, the fuel usage, the seed and spray application, the hours worked, the mileage, the percentages of the tank mix, EVERYTHING, is sent to an online database for the farmer to generate reports from.

The AgDNA package will then overlay all this information onto a map, so you can visually perceive all of your farming activities. But AgDNA doesn’t just overlay machine data, it can also tie in data from other devices and services such as weather (from Weather Decision Technologies), moisture reports, soil survey data, and information from probe devices in-field.

A good Precision Package, like AgDNA, can then take all of that raw data and start making projections for upcoming seasons, taking into account real-time information like commodity prices and weather conditions. Essentially, the more data that goes in, the more detailed the information that comes out the other end.

In the end, efficiency is the key to better farm management.

AgDNA is free to download for iPhone, iPad and Android Devices. You can also view your account online at the AgDNA website.

Ending the Tug of War

Farming conditions are slowly changing, and not just in a financial sense – right now the south west of the United States is facing an ecological change in farming conditions. Australia and South America too are about to feel the effects of El Nino, with drought expected to start taking its toll on the agricultural centers of northern Australia.

So while ecology doesn’t aid the demand for food directly, it does affect the supply.

New methodologies in combating finances are a must; you see, the desire for better farm management techniques is not derived from a grower’s ability to be competitive, but is derived from a genuine concern that both their business and livelihoods are at stake in the current economic downturn. In other words better agribusiness models are required to not only stop the agricultural sector from sinking, but to stop the lives of the families invested within it from sinking too.

To summarize – while the current situation in agriculture may look bleak, Software Management, Device Management, and Precision packages provide farmers with an effective means to adding weight into the tug of war, and fixes such as AgDNA need to be explored in greater depth as permanent solutions to the problem of handling farm efficiency.

AgDNA brings new automated precision farming insights to smartphones

agdna farming platform john deere case massey dataFarming is growing smarter, but with so much disparate on-farm data being amassed from precision ag equipment, it’s often tough to capture what matters and weed out what doesn’t. Paul Turner, the CEO of cloud-based mobile farm management platform AgDNA believes that, “Our algorithms help farmers feed the world”.

“Commercial farming is moving from human generated to machine generated data with tractors, irrigation equipment and remote sensors streaming data to the internet 24/7. Now that we have all this data, the question is, what do we do with it?” said Turner.

Hence, AgDNA was launched in 2013 with the goal of putting vital information into the hands of growers, contractors, agronomists, and equipment dealers worldwide with the help of powerful data analytics.

By automating the delivery of precision farming data and agronomic insights to smartphones and tablets, the platform is positioning itself as a one-stop data management tool for workers across the crop production spectrum. Based in Brisbane, AgDNA has users in 157 countries and over 2.8 million acres managed to date.

According to Turner, deskbound data entry just isn’t practical for growers. “Farmers work long days. They don’t want to spend their evenings staring at a computer,” he said. “With AgDNA, farmers no longer have to be tied to the office.”

The platform processes machine-generated data—such as seeding records, fertility applications, weather patterns, soil quality, and health yield —and provides subscribers with real-time, geo-spatially accurate information about the productivity of every acre on every field. No data entry required. Growers can then benchmark progress, view “seed prescriptions,” assess equipment performance, and determine what crops will best thrive under current conditions.

In addition to its publicly available app, AgDNA is one of the few companies licensed to access production data from the MyJohnDeere.com data management platform. The company has developed private label precision farming apps for some of the world’s largest farm equipment dealers, including many under the John Deere umbrella. Case New Holland, AGCO, Valley Irrigation and Reinke Manufacturing are among the other major OEMs in partnership with the AgDNA platform.

“I’m unaware of any other system that does what AgDNA does—automating data collected from farm machinery, spatially processing the data online and drawing meaningful insights from that information – delivered directly to your smartphone or tablet,” Turner said.

Over the next two years, Paul plans to leverage the scalability of the cloud-based platform and broaden AgDNA’s network reach to include all major international markets. Ultimately, he hopes the platform will better connect the farming community and its ever-expanding fleet of internet enabled smart machinery.

“Agriculture has undergone four revolutions”, said Turner. “The first was mechanization, followed by plant nutrition, and then genetics”.

The fourth, he says, is data. “The data revolution is going to maximize the benefits of the first three and help feed the world’s growing population..”

Read our previous article here for more information on AgDNA

Introducing the AgDNA PROMOTE App – A private labelled mobile application customized for your John Deere dealership

Welcome to the all new PROMOTE App – a simple, yet elegant mobile application designed exclusively to endorse John Deere dealerships, and to encourage greater engagement between you and your customers.

So what’s it all about?

Simply put, the PROMOTE App takes every aspect of your dealership and transforms it into a practical resource tool for new and existing customers.

What information goes in there?

Your private labelled can hold a wealth of information for your customers – put the following information at their fingertips:

  • Store Promotions
  • Upcoming events
  • Latest news and online articles
  • PDF Brochures and technical guides
  • Store Locations
  • RTK Tower Network
  • and more

What does it look like?

Designed to be both contemporary and convenient, the PROMOTE App takes all the elements that farmers expect from modern customer service, and sets it among the clean lines of an easy to use mobile environment.

Have a look for yourself.

john deere dealer app farming agriculture tractorYour initial landing page will be fully customizable, putting your brand front and center. The stylish layout works across Apple and Android platforms, and is native to the user’s device; this means the app can work offline without a data connection.

john deere tractor spatial data myjohndeereCreate news, promote events, drive engagement – utilizing your own secure online control panel, you can manage precisely what information your customers can see. In a sense, your PROMOTE App will soon become part of their daily routine, and your business will have the opportunity to become the focal point for their local ag news and information.

RTK map tower network john deere ag farmYour PROMOTE app is fully equipped with GPS and geo-referenced dealer information – this means your customers can dynamically view your RTK Tower Network, or receive turn by turn directions directly to their nearest store location.

engage john deere tractor app agriculture agribusinessYour PROMOTE App is fully loaded with features to put your mobile marketing strategy in the driver’s seat. Your dealership can be constantly engaging and relevant and increase brand loyalty.

Still want more?

As an authorized John Deere API data integrator, AgDNA can take your mobile marketing to the next level with fully integrated data services.

Drive more sales and engage with a wider audience today.

To secure your place on the app store now, contact:

United States & Canada
Russel Cauthen
(601) 559 5474

Australia & New Zealand
Paul Turner
+61 407 646 690